at detention

We partner with schools to deliver strategy, momentum and clarity, wherever it’s needed most.


  • We can plug in as an extension of your in-house team, bringing senior-level expertise without the commitment of a full-time hire. Or we can come in for one-off projects: brand overhauls, campaign builds, enrolment strategy, advancement audits, stakeholder engagement, leadership support - the work that needs to get done and get done well.

    Our model is deliberately lean and built for flexibility. We scale with trusted collaborators, deploy Strategists-in-Residence when intensity is required, and offer downloadable tools when all you need is a sharp starting point.

    From deep-dive audits to long-term retainers, creative delivery to capability uplift, DETENTION is built for schools that want to lead with purpose and perform with precision.

What We Do

    • Enrolments

    • Marketing & Communications

    • Alumni

    • Advancement & Philanthropy

    • Stakeholder Engagement

    • Diversify Revenue Streams

    • Campaigns

    • Audits & Immersions

    • Brand & Creativity

    • Project Management

    • In Residence

      Dedicated on-site support.

      Our Strategist-in-Residence model embeds an experienced operator in your school for a fixed term (typically one month or more).

      It’s ideal for periods of transformation, campaign execution, or capability uplift.

    • Retainers

      Momentum needs support.

      Our retainer partnerships provide consistent strategic input, creative execution, mentoring and implementation support — all aligned to your priorities, budget and bandwidth

    • Individual Mentorship

    • Team Mentorship

    • Keynotes

    • Workshops

    • Strategic Conversations

Strategy

    • Map the enrolment journey from awareness to conversion

    • Define audience segments and value propositions

    • Optimise retention and re-enrolment strategies

    • Build integrated marketing plans aligned to enrolment goals

    • Clarify messaging across all channels and audiences

    • Design content strategies that reflect your school’s voice

    • Create meaningful engagement programs and pathways

    • Design alumni communications that build loyalty and pride

  • Shape campaign messaging and creative assets

    • Identify and map key internal and external stakeholders

    • Build communication plans for parents, staff, and boards

    • Facilitate listening sessions and feedback loops

    • Explore and evaluate non-tuition revenue opportunities

    • Build business cases for programs, services, and partnerships

Consultancy

    • Develop concepts, messaging, and creative strategy

    • Align campaign goals to enrolment, fundraising, or reputation

    • Deliver hands-on support through launch and rollout

    • Identify gaps, risks, and opportunities for improvement

    • Deliver clear, prioritised recommendations

    • Refine brand positioning, tone, and narrative

    • Guide identity development or refresh

    • Shape consistent brand expression across all platforms

    • Lead end-to-end delivery of strategic initiatives

    • Coordinate internal teams and external partners

    • Keep timelines, scope, and impact on track

    • Dedicated on-site support.

    • Our Strategist-in-Residence model embeds an experienced operator in your school for a fixed term (typically one month or more).

    • It’s ideal for periods of transformation, campaign execution, or capability uplift.

    • Momentum needs support.

    • Our retainer partnerships provide consistent strategic input, creative execution, mentoring and implementation support — all aligned to your priorities, budget and bandwidth.

Mentorship

    • One-on-one sessions tailored to your role and context

    • Strategic coaching for school leaders, marcomms, or advancement leads

    • Ongoing support for decision-making and leadership growth

    • Group coaching aligned to team structure and goals

    • Upskill in strategy, storytelling, systems and culture

    • Build capability, confidence, and shared momentum

Resources

    • Map the full enrolment journey, from awareness to conversion

    • Build integrated, school-wide communications strategies

    • Segment and engage diverse alumni groups effectively

    • Activate alumni as mentors, advocates, and donors

    • Shape fundraising strategy and donor journeys

    • Craft compelling messaging and campaign materials

    • Refine positioning, personality, and tone of voice

    • Align your brand experience across touchpoints

    • Explore future-focused or non-traditional strategy areas

    • Co-design solutions for complex or cross-cutting challenges

On Stage & In Session

    • Inspire audiences with fresh thinking on strategy, brand, and leadership

    • Tailored talks for staff days, conferences, and leadership retreats

    • Delivered with warmth, relevance, and real-world insight

    • Facilitate practical, hands-on sessions for teams or cross-functional groups

    • Build shared language, alignment, and next steps around key priorities

    • Focus areas include storytelling, enrolment, brand, strategy, and culture

    • Guide honest, high-impact discussions with leadership or boards

    • Help teams navigate complexity, change, and future planning